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Search Results - Business, watch

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If you don’t stand for something, you’ll fall for anything. | Source: Shutterstock

Business
Purpose: What does your business stand for?

If you don’t stand for something, you’ll fall for anything. MALCOLM SCRYMGEOUR asks an important question – what is your purpose? Read more »
 For many jewellers, the almost two-year COVID-19 high tide has hidden a myriad of ills. However, confronting these issues is increasingly important as the high tide recedes. | Source: Royisal

Business
Lessons learned as the COVID high tide retreats

What lessons did we learn from the pandemic? MALCOLM SCRYMGEOUR reviews the current climate for Australian jewellery retailers. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Perception shapes your brand identity and how you're perceived in the market. It influences whether your brand is seen as luxurious, trendy, classic, or unique. | Source: Freepik

Business
Perception is the name of our game

How does the community around your business view your store? DAVE WAKEMAN highlights the importance of perception management. Read more »

Business
Is your business really future-proofed?

The business landscape continues to morph as technology advances. GRAHAM JONES explores the importance of adaptability. Read more »

Business
Winning the customer service battle: Part I

Creating and delivering consistently good customer service is a battle that happens every day right on your sales floor. RICH KIZER and GEORGANNE BENDER share important advice on maximising your sales opportunities in 2023. Read more »

Business
Avoid the trap of retail clichés

Clichés are all too common in the world of business. Some are timeless pieces of wisdom, however, others have outlived their value. SUSAN MARTIN takes a look at some common phrases thrown around in the world of retail. Read more »

Business
The importance of social listening

Selling online is more viable than ever before, however doing so comes at a cost – direct access to customers. BETH WALKER explores options for overcoming that challenge by utilising social listening. Read more »

Business
Reduce customer churn: 5 ways to understand at-risk customers

Oddly enough, customers who are close to ‘leaving’ your business can be very valuable, but only if you know how to recognise them. JEANNIE WALTERS reports Read more »
Psst...Everyone fears failure, but true entrepreneurs predict the future.

Business
The dirty little secret your data isn’t telling you

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans. Read more »
Extensive consumer research is just one facet of Net ix’s competitive edge.

Business
Six lessons business owners can learn from Netflix

Steven Van Belleghem explores how streaming service Netflix has found enduring success through its rigorous focus on customer experience and satisfaction. Read more »

Business
Forecasting the future of customer experience and consumer behaviour

STEVEN VAN BELLEGHEM examines how the disruptions of 2020 have forced businesses to evolve and accelerated trends within the retail sector. Read more »

Business
Simple and effective ways to boost your word-of-mouth referrals

Building buzz around your business can be challenging, writes THOMAS YOUNG, but one of the simplest – and best – ways to market yourself is through your customers. Read more »

Business
How to compete with your biggest competitors

Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals. Read more »

Business
How retailers can reduce their occupancy costs

Negotiating – or renegotiating – a lease can be a difficult element of retail management. BRIAN WALKER provides advice for bricks-and-mortar retailers looking to reduce their tenancy costs in a shopping centre. Read more »

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